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Beauty Information |
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The Search for Youth: A Boomer Phenomenon?
Looking younger has become an increasing obsession. Many Baby Boomers, in particular, seek to continue and extend their active lifestyles and preserve their youthful looks. As always, the quest for the fountain of youth is attainable, in part, through today's evolving fashions offerings. Among the most exciting of recent fashion trends is the resurgence of the hat as the ultimate accessory. The right hat can visually subtract years from the age of the wearer and reflect a sense of youthful style. More importantly, hats can serve a functional purpose that no other fashion accessory can match - certain styles and brands can help preserve smooth, unlined skin, free from the unsightly and unhealthy effects of sun damage. The need for sun-protective headwear is well-established. It is estimated that 90% of all "aging" of the skin - wrinkles, discoloration, and sagging - is attributable to sunlight, rather than to the passage of time. Women are flocking to cosmetic surgeons in droves to counteract the unpleasant side-effects of their sun-drenched childhoods and teenage years spent baking in the sun with baby oil. Women spend billions of dollars each year on the creams they hope will repair and allay the visible damage to their skin, which they associate so closely with their own beauty. Skin cancer has reached epidemic proportions and is now more prevalent than all other types of cancer combined. The Mayo Clinic Medical Essay reports that almost half of all Americans who reach age 65 will develop skin cancer of one form or another. After removal of cancerous skin cells, reconstructive plastic surgery is often necessary. Although publicity about the harmful effect of sun exposure has increased awareness of the need to protect skin, most women have a false sense of security arising from two myths. First, many women believe that sunscreen alone is effective at staving off skin damage. Nothing could be further from the truth. Although sunscreens are an essential part of sun protection, they are not effective alone. Sunscreens rub off and sweat off. They are not applied uniformly and are not permanent. A sunscreen is only effective after it binds to the skin cells, which can take up to 20 minutes - more than enough time for sun damage to begin. Even when sunblocks and sunscreens are active, the protection lasts only from 20 to 80 minutes, which is not nearly long enough for the healthy and active lifestyles women lead today. Finally, sunscreen blocks only some, not all, of the sun's damaging UV rays. By itself, sunscreen does not provide effective sun protection. The second myth that lulls many women into a false sense of security about sun damage is the belief that any hat will do the job. That straw beach hat you've been using for your trips to the beach must provide good sun protection, right? Wrong. All hats are not created equal in the battle against sun damage. Most ordinary hats are made of straw, cotton or other common fabrics through which the sun's rays are able to penetrate with ease. Hats made from these fabrics typically provide only SPF 2 protection. In other words, they allow up to 50% of harmful UVB ("burning") rays and an even higher percentage of UVA ("aging") rays to penetrate the fabric and damage the skin. If the fabric is damp or wet, as is often the case after workouts or near the water, as much as 80% of the harmful UVB radiation may penetrate. For this reason, even hats that are marketed as "sun protective" may be woefully inadequate. Many hats are labeled "sun protective" merely because they have a 4"-wide brim that covers more of your face. A wide brim, however, is ineffective if the sun's damaging rays can blast right through it. But don't despair. Thanks to technological breakthroughs spearheaded by the National Aeronautics & Space Administration (NASA) and certain textile producers, ultraviolet protective factor (UPF) fabrics have been developed that can turn an otherwise ordinary hat into a safe haven from the sun's damaging rays, preserving the skin and preventing the visible signs of aging. UPF-fabric-lined sun protective brands protect the head and face from sun damage in several ways that regular hats do not. First, protective hats are lined in high-performance sun protective fabric, to ensure that UVA and UVB rays cannot penetrate the hat and damaging the underlying skin. Second, the hats are designed for maximum facial and head coverage so that less skin is exposed to direct sunlight. This is achieved through such features as downward-sloping, extended brims and detachable, protective face shields. Finally, savvy designers and manufacturers realize that women will not wear unattractive accessories no matter what the health benefit, so they are designing hats that appeal to the wide-ranging fashion needs and youthful tastes of today's health-conscious women. You don't have to choose between the hat you like and the hat that will protect you. Thanks to the wide offering of hats from today's UPF hat manufacturers, you can obtain effective sun protection in the hat style of your choice. The hat will look great on you today, and your skin will look great for years to come. Kathleen Burke designed her first sun protective hat in an effort to integrate health and well-being with a sense of fashion. She needed such a product to better shield her own fair skin from the damage of ultraviolet light when she was enjoying outdoor activities. Burke built SunStuff, an award-winning company that has worked with a diverse clientele - from cosmetic surgeons and dermatologists interested in healthy clients, to spas, golfers, gardeners, athletes, seniors, infants, and members of the cosmetics industry who are interested in her newest trend.
MORE RESOURCES: If I Could Only Use 15 Beauty Products, I'd Choose These Who What Wear Mom Knows Best! 10 Vogue Editors on the Essential Beauty Tips Their Maternal Figures Taught Them Vogue Why my 78-year-old grandmother's glowing skin is making 20-somethings ask for her beauty secret (and what she tells them) Journée Mondiale Local artist turns grief into a thing of beauty The Coast Halifax 40 Strategist-Approved Beauty Products on Sale Right Now New York Magazine Drought-defying beauty: Three red perennials for the water-wise garden - Gardening with nature Castanet How a health scare led this entrepreneur to build a cleaner beauty brand The Globe and Mail In photography and furniture design, Alison Postma finds beauty in the unexpected The Globe and Mail Photographing the Beauty of the North The Atlantic e.l.f. Beauty brings financial literacy to Roblox with Chime in first-of-its-kind Gen Z gaming move EdTech Innovation Hub Givaudan Active Beauty unveils Evernityl, the pioneering active ingredient for timeless beauty Cosmetics Business ‘You have to look the part’: How much a flight attendant spends on beauty in a month Fashion Journal How to Get Beauty PR Right in Africa The Business of Fashion La Roche-Posay Turns a Social Media Beauty Trend Into a Life-Saving Routine Little Black Book | LBBOnline 6 Top Beauty Industry Trends (2025 & 2026) Exploding Topics Kirby McInerney LLP Urges Investors in e.l.f. Beauty, Inc. (ELF) to Inquire About Their Rights in Class Action Lawsuit GlobeNewswire How to be a more conscious beauty consumer hyphenonline.com Aptar’s Micro airless technology powers SVR’s new dermocosmetic launches Premium Beauty News It’s Not Too Late To Join The Bandwagon On These 33 Super Popular Beauty Products — They’re *That* Good buzzfeed.com "A Miracle In A Bottle": 26 Beauty Products Reviewers Wish They Could Give More Than 5 Stars buzzfeed.com Despite Buzz Around TikTok and Influencers, Traditional Media Remains a Driving Force in the Beauty Industry Fashionista Erin Morgenstern on the Beauty & Magic of The Night Circus reactormag.com I Just Tried Chanel Skincare for the First Time, and Beauty Editors Are Right—These Products Are Fantastic Who What Wear How to charm the West. Discover the beauty of Škoda posters Škoda Storyboard From hair hacks to melt-proof makeup tips – discover our new Cosmo Summer Beauty Special on newsstands today Cosmopolitan Beauty, wellbeing & personal care sales continue to outstrip food & home care for Unilever Cosmetics Design Europe As a perfume-obsessed beauty editor, I can’t believe it’s taken me 25 years to try this classic Y2K scent Marie Claire UK H Beauty to host circus-themed pop-up tour TheIndustry.beauty 8 skincare and beauty products you should be using every day if you're over 50, according to a dermatologist Yahoo Lifestyle Canada TikTok Sparks 22% Rise in Beauty Sales on Social Media in 2024 Beauty Packaging A review of the book 'Birds, Sex and Beauty' by Matt Ridley Psychology Today Quo Beauty® is turning 25! Loblaw Companies Ltd. LEGO's Limited-Edition 'Beauty and the Beast' Set Is Designed for Disney Adults and Young Adults Alike Rolling Stone /C O R R E C T I O N -- Stripes Beauty/ StreetInsider 'Beauty' particle discovered at world's largest atom smasher could unlock new physics - Live Science Beauty is a Blast: for Jeremy Gilbert-Rolfe The Brooklyn Rail 7 lesser-known mountain towns that rival the beauty of Banff National Geographic How Miranda Kerr’s KORA Organics redefines beauty and skincare Forbes Australia On beauty, Shaggy, and fatness The Georgia Straight “That’s the Beauty of Theater, It Parallels Your Life In Sort of Mysterious Ways”: Adeel Akhtar, Back To One, Episode 338 Filmmaker Magazine My Cycling Instructor and I Tested 12 "Sweat-Proof" Beauty Products—Only These Passed the Test Who What Wear 24 Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring buzzfeed.com It‘s Official: SZA‘s “Not Beauty” Line Is Coming Harper's BAZAAR How Nara Smith Chose Her First Beauty Campaign The Business of Fashion I Asked Beauty Editors to Test 3 TikTok-Viral Lip Stains—This Was the Undeniable Favorite Who What Wear |
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